Why price everything in gold?
January 12, 2025 · Editor
Fiat currencies expand. Gold doesn't. Pricing assets in ounces strips out monetary illusion and shows what's really going on.
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Articles
Essays on money, markets and what things are really worth.
Stocks vs gold: the long view
February 3, 2025 · Editor
The S&P 500 measured in ounces of gold tells a wildly different story to the headline number — full of decades-long bull and bear markets.
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Silver priced in gold: the gold/silver ratio
March 2, 2025 · Editor
For most of recorded history one ounce of gold bought ~15 ounces of silver. Today it buys closer to 80. What happened?
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Bitcoin priced in gold: digital gold or something else?
March 15, 2025 · Editor
Bitcoin is often called digital gold. Plotting BTC in ounces of gold instead of dollars shows a very different picture to the usual chart.
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Apple priced in gold: 25 years of a great business in real terms
March 28, 2025 · Editor
Apple's stock chart in dollars is a near-vertical line. In gold it tells a much more interesting story about when Apple actually created shareholder value.
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Oil priced in gold: a century of stability
April 4, 2025 · Editor
A barrel of oil has cost roughly the same amount of gold for over 100 years. The dollar price moves wildly; the real price barely moves.
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US house prices in gold: the 'housing boom' that wasn't
April 12, 2025 · Editor
The median US home costs more dollars than ever. In ounces of gold it costs roughly what it did in the early 1980s.
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